25.3 Week Summary

It's a little funny how my role in TTG has shifted after coming back from San Francisco. Like I've never really done PR and marketing work before, but it's actually really fun and not to toot my own horn but I think I'm kind of good at it. There's something about the freedom of creativity that you have with branding and marketing that makes it so exciting. Plus I feel like I'm making big decisions in the critical time that TTG is in. It's this whole side of business and environmental work that I never really realized had a difference. I talked to Mathis about this a couple times and it's always been a pet peeve of mine... How can we get people passionate without preaching to them or freaking them out? I grew up in a lot of demographics and can pretty much become friends with a wood post if you gave me time, so I get really excited getting to work with people like this. I think I want to ask Judi if I can take on more rebranding jobs, specifically the relaunch of their organization. The possibilities are endless: get an online countdown, work with partners to highlight their brands, contests leading up to the rebranding, launch parties, interviews etc.