Parker Visions

a. Leadership Vision

a. CEO Vision (Dutch)

Challenges:

• Rise in population + decrease in land= stress on productivity
• Local= less production
• Tipping point? Cant feed the masses
• Resource management does not equate efficiency

Preparations:

• Grass fed beef is the right choice for the ranch in economic terms: energy/feed/land/water costs
• Local better utilizes resources
• Thesis: resource management- next waves- need for new ideas - ability to use capital to work system - integrated system
• Think on a system basis: food/energy/water
• Predict: Output decreases--fewer cattle
• Raise in employment and labor intensive work

Predictions:

• Parker's social role is different because large land owner in a small community
• Goal 2015: label + retailer
• Parker are investors (looking at the long term) vs traders (short term outlook)
• "Playing poker with mother nature"
• Progressive approach to cultivating resources
• Future with Waimea and Kohala
• Priority: Partnership
• "I hate pretending we can do everything on our own"

b. Board Vision (Jimmy)

c. Management Vision (Jason)

Challenges:

• Energy- be as efficient as we can +welfare
• "How do we market from ox tail to filet mignon, there's a whole animal there that needs to be marketed"

Preparations:

• "Resilience is a matter of being flexible"
• "Parker Ranch has a history of 160+ years and I think that's where the resiliency shows. We do what it takes to stay in the business."
• Diversification is important
• "I don't think we should go one solid direction either way with all our animals"
• "We need to look to alternatives to a 100% grassed finished business"
• For grass fed: Match the animals to the resources: genetically (smaller frame cow more efficient), animal to land ratio and evaluate ratio land/resources/animal twice a year
• Consistent experience: available/price/taste

Predictions:

• "We will see peaks and valleys in the market over time because thats the way the beef market works"
  
• Demand from the consumer has been strong and (think) will continue
• Safety in having multiple markets
• We can expect beef prices to lower
• Positive community feedback about local beef
• "We try to be try thoughtful about how we effect other players by what we do in the community"

• "We want to support the beef industry and the food market here in Hawaii and we feel like there is value in the product that balances out whether we keep them here or ship them to the mainland"