Outline Draft 2

21rst Century Ranching

I. Evolution (History):

a) ranching to real estate (1890-2000s)

b) rise + fall of local ranching (financial and production volatility)

--local consumption (1900s-1970s) -> cow calf operation (1980s) -> feedlot collapse (2008)

-- climate change + drought (doc: LAG meeting agenda 3/18/15)

--carrying capacity + rainfall +beef

ranching response: downsize

"slow foods" "localvore": fad or sustainable?

--new leadership (2. beef)

II. Present day:

a) CEO vision for future of ranching

-board vision (jimmy) (Cattle FF)

b) business model: hybrid between local/national

-national wilson join venture

-local: paniolo cattle co joint venture

(local is: lower risk, lower return, supports community, and more stable)

(UI cattle slide deck ppt) (grass fed parker pp)

c) current challenges: grass/quality/boom and bust market)

-processor monopoly

III. Future:

pull from interviews

-challenges

-predictions

-etc