Strategic Plan - 5 years down the road
idea about where we want to go
bring someone in who is an expert
responsibilities of the board
look into committee
clear controls with financial
board succession planning
user is in the center of your world
why did you click on that?
what did you think you were going to find?
personas - user types
does this website work? can people find what they are looking for?
card sorting - sort categories
- get inside someone’s head
you are the last person who is the user
don’t lead them somewhere
don’t use yourself as the user
give people four tasks
tuftee - display data so it is understandable
importance of layout - edward.
mark hurst and creative good - UI experienced designer
tech got creepy - skeptech
all about the user experience
all about HPA Branding - everything is cohesive